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You started your business for a reason…
….and it wasn’t to struggle with everything.
You want more freedom, but work consumes all your free time.
You want flexibility, but you’re more scheduled than ever.
You want to thrive in your zone of genius, but you’re constantly stuck trying to figure out how to do what you wanted to do.
You have a creative drive, but your energy is being exhausted trying to figure everything else out.
You need someone on your side. Someone who will take care of the things that consume your time and let you keep focusing on the stuff you love. Someone who filters out the difficult stuff before it gets to you. That’s exactly what I do.


So, who the heck am I?
I’m Kate Martin, and I turned a long-time love of blogging and web design into launching my own virtual assistant business back in 2018.
Over the next few years, I realized (a) I have ADHD, (b) I have spent my entire life compensating for ADHD by being ridiculously (occasionally overly) organized, and (3) business systems are not made for the way neurodivergent brains work.
After years of experimenting with shiny templates and the latest and greatest apps, I realized the only way around it was to design the system for the brain, and stop trying to fit neurodivergent round brains into neurotypical square holes.
The OBM for the ADHD CEO mom
I specialize in working with ADHD entrepreneurs, especially moms, because that’s what I am. I recognize how much you are constantly juggling. I know that you’re trying to get that client work knocked out at the same time you’re trying to figure out what’s for dinner, remember when that doctor’s appointment is, and pray that today’s nap is extra-long so you can get just a bit more work done.
Something I’ve discovered – when you can get one part of your life running smoothly, everything else tends to follow.

For most entrepreneurial moms, their business gives them a sense of freedom, purpose, and the ability to be there for their kids when they need to be. Helping you develop business systems – a second brain. a clear task list, the knowledge of exactly what you need to do – takes pressure off so you can bring your home back under control, take an afternoon off to take the kids to a park, onboard an assistant so you’re no longer carrying the entire burden on your own. Let’s start here so we can free up your future.

